CASE STUDY > GULF COAST BANK & TRUST
Let's Make
It Happen.
Increasing market share and elevating the brand of Louisiana’s largest local bank.
The Opportunity
Increase millennial account openings and gain market share against national banks with deeper pockets.
For over 35 years, Gulf Coast Bank & Trust (GCB&T) has been a pillar of financial stability and personalized service in all of its communities. As the bank that truly cares about its customers, it has built enduring relationships with generations of families.
Red Six Media was charged with developing an integrated, multi-year campaign to position GCB&T as a capable alternative to the biggest banks in the country and extend its legacy as the trusted financial partner for the next generation.
They need a trustworthy financial institution that offers personalized advice and innovative solutions to help them realize their personal and professional goals.
THE INSIGHT
Millenials are goal-oriented.
HOW WE MADE IT SIXY
Whatever your goal, let’s make it happen.
With a creative strategy built around financial storytelling, our campaign featured authentic stories of locals achieving their dreams with the bank’s support, showcasing how tailored financial products and one-on-one consultations helped them overcome challenges and reach their milestones.
Red Six Media was able to capture those specific moments when having the right bank with the right advice and attitude makes all the difference.
HOW WE MADE IT SIXY
Get the most bank for your buck — and your business.
Building on the campaign’s first year of success, Red Six Media expanded the “Let’s Make It Happen” campaign to businesses of all shapes and sizes. The campaign showcased the diverse stories of business owners achieving their goals with guidance from Gulf Coast Bank & Trust. Emphasizing the bank’s commitment to supporting business growth and community impact, the campaign reinforced GCB&T’s status as a trusted partner in the local business community.
HOW WE MADE IT SIXY
Painting the town orange and teal.
Red Six Media leveraged Gulf Coast Bank & Trust’s distinctive orange and teal color palette, along with the wave and sun making up its logo, to promote the brand across various channels.
This high-visibility campaign showcased the brand through out-of-home (OOH) advertising, in-branch displays, digital/social media platforms — and even the GCB&T’s iconic trolley in New Orleans. By saturating the local market with their vibrant brand identity, the bank reinforced its commitment to supporting the community.
HOW WE MADE IT SIXY
Sounds like what you're lookin' for.
In addition to compelling visual storytelling, Red Six Media wanted the Gulf Coast Bank & Trust brand to carry a distinctive sound. To do that, we negotiated a publishing and master license to secure the usage rights for J.J. Grey and Mofro’s infectious, soulful song “WYLF (What You’re Lookin’ For).”
The track’s inviting message continues to reinforce the GCB&T commitment to being the trusted financial partner locals are looking for, enhancing the campaign’s emotional appeal and local relevance.
CREATING HAPPINESS
It's in the bank.
Great branding is upstream from great business results. While R6 was able to achieve our primary goal of raising awareness for the Gulf Coast Bank & Trust brand, our work was also able to create a significant impact on other business objectives — with increases in both market share and new depositors.
2022–24: From OMG to ROI.
Great branding is upstream from great business results. Pairing that brand with some SIXY media savvy? That's how you make it happen. After the first year of our campaign, market share increased in all targeted areas and account openings increased by nearly 2%.
From Awareness to Consideration to Conversion, our team has implemented a full-funnel media strategy with killer creative and complementary tactics that drives bigger and better results with each and every year.
Silver Telly, Local TV
Cinematography, "Let's Make It Happen"
Silver Telly, Local TV
Campaign Branding, "Let's Make It Happen", "Let Louisiana Shine"
Silver Telly, Local TV
Banking, "Let's Make It Happen"
Bronze Telly, Local TV
Directing, "Let's Make It Happen"
Silver Telly, Local TV
General Branding, "Let's Make It Happen"
Six-Star Review
“Gulf Coast Bank & Trust Company started working with Red Six Media in 2021. Red Six initially met with senior staff for a discovery meeting to understand our culture, how we treated our employees as well as our promise to our clients. They learned about our brand and our goals. They did their research and came back with a first-year marketing plan. Our campaign’s first year is wrapping up and Gulf Coast Bank & Trust Company’s senior staff is very pleased with the service, professionalism and results we have received during this time. Simply put, Red Six’s team is the best!”
Sheila Englert
Director of Marketing,
Gulf Coast Bank & Trust
