CASE STUDY > Tiger Athletic Foundation
Here For
Tigers
Award-winning campaigns that increased donations and set records for online engagement.
The Opportunity
Promote, support, and celebrate student-athlete success — on and off the field.
TAF prides itself on helping student-athletes, but the community didn’t fully understand or appreciate everything they do. The organization needed a set of integrated creative and media campaigns that would clarify its role in the success of the students who bring everyone together through their achievements — both on and off the field. This would increase TAF membership and annual donations to support their ability to support LSU Athletics.
THE INSIGHT
The geaux never stops
When the Tigers are doing well in sports, it seeps into our day-to-day and has us roaring through our social lives — it’s as if we had scored the winning points ourselves! The feeling is impossible to contain, and we can’t help but shout it from the bleachers. We needed to utilize creative and media tactics that were every bit as shareable as the joy of victory. And victory is even sweeter when you help to make it happen.
How we made it SIXY
Scoring a live audience of 100,000 screaming fans
At the launch of the “Here For Tigers” campaign, we created a shareable and compelling video for Tiger Stadium’s jumbotrons that highlights all the ways LSU student-athletes succeed — whether on the field, in the classroom, or in life — and invites viewers to “be more than a fan” by joining the TAF.
The video, which features the iconic voice of Dan Borné, was supported with additional video, print, OOH, and social media ad placements.
We created a new campaign to help audiences understand the connection between their donations and the success of LSU student-athletes both on and off the field. Equipped with a modular messaging system that spans the student success experience, TAF could encourage fans to stay focused on the mission, allowing donors to share in all our collective victories.
How we made it SIXY
You give, they geaux
After the pandemic, when sporting events were on hold, TAF needed to remind the community that its mission is greater than promoting athletics.
How we made it SIXY
You give, they geaux
After the pandemic, when sporting events were on hold, TAF needed to remind the community that its mission is greater than promoting athletics.
We created a new campaign to help audiences understand the connection between their donations and the success of LSU student-athletes both on and off the field. Equipped with a modular messaging system that spans the student success experience, TAF could encourage fans to stay focused on the mission, allowing donors to share in all our collective victories.
How we made it SIXY.
Athletics in the bayou — FANSPLAINED.
How we made it SIXY.
Athletics in the bayou
— FANSPLAINED.
Building on momentum from previous campaigns, we launched a relatable and shareable social campaign to coincide with the beginning of the 2019 LSU football season. The campaign borrows idioms from Tiger Country’s local lexicon, and we’ve enjoyed great success with this approach to creating viral content that directs viewers to a fun and informational TAF fanpage we created for this campaign.
CREATING HAPPINESS
Driving new memberships and donations.
Through the success of our award-winning integrated creative and media campaigns, the TAF saw significant increases in membership, donations, and brand awareness through social media engagement.
The role of the TAF in the success of student-athletes is better understood than ever, and we all got to experience the joy of being The Team Behind The Tigers.
0%
Increase in Base
Level Membership
0K
Team TAF Dollars
Raised
0K
Web Sessions at
lsutaf.org
0%
Increase in Facebook
Engagement Rate
0%
Increase in Instagram Engagement Rate
Best of Show Addy, 2017
Interactive
Football Ops Website
Gold Addy, 2017
User Experience
Football Ops Website
Silver Addy (District), 2017
User Experience
Football Ops Website
Silver Addy, 2022
Integrated Advertising Campaign
You Give, They Geaux
Gold Telly, 2018
Corporate Image
“Here For Tigers” Commercial
