CASE STUDY > ExxonMobil Baton Rouge
A Little
Energy Goes
A Long Way
Growing the economy, creating jobs, and supporting communities. That’s how ExxonMobil Baton Rouge rolls.
The Opportunity
Tell the story of economic, educational, workforce, and community impact – with one campaign.
Despite its status as the largest employer in the state of Louisiana, ExxonMobil Baton Rouge is not always recognized for its contributions to the local economy, schools and community. They brought us in to tell that story and increase its favorability among local communities and their leaders.
THE INSIGHT
Every new project and employee has a positive ripple effect.
It might seem like it’s just one job, just one plant, or just one company. But the reality is that 1 in 10 jobs in East Baton Rouge parish can be traced back to ExxonMobil. ExxonMobil depends on the work of many other businesses to bring its operations to life. In turn, they supply the energy that powers those businesses — as well as countless other businesses that drive whole communities.
Everything that ExxonMobil does sparks a chain reaction that benefits the entire region. Once the ball gets rolling, it’s impossible to stop.
How we
made it SIXY.
How we made it SIXY.
Red Six Media’s creative team evoked the illustrative imagery of a Rube Goldberg machine to metaphorically demonstrate the dynamic cause-and-effect of ExxonMobil in the community. We partnered with Tom Harold, a rolling ball sculpture artist based in Indianapolis to create custom sculptures for the campaign. We also collaborated with local creative Matt Callac to set up more than 4,500 dominoes and create custom figurines that were featured throughout the integrated ad campaign.
The flexibility of our design and messaging
allowed for impactful application to billboards,
print, social media, and events. We also created
an informative and interactive microsite –
featuring similar Rube Goldberg-style
animations – that highlighted the positive
impact ExxonMobil has made on the
community, the economy, and the education
opportunities in Baton Rouge.
The flexibility of our design and messaging allowed for impactful application to billboards, print, social media, and events. We also created an informative and interactive microsite – featuring similar Rube Goldberg-style animations – that highlighted the positive impact ExxonMobil has made on the community, the economy, and the education opportunities in Baton Rouge.
CREATING HAPPINESS
Great results rolled in.
The effectiveness and creativity of this award-winning campaign was recognized by ExxonMobil’s North American marketing team and inspired the development of their national campaign.
Since then, we’ve been proud of our years of great work with ExxonMobil — including our “Energy Goes Far” campaign, the design and theme for their 110-year anniversary event, and the “Here For Good” campaign for the centennial celebration of their operations in Baytown, TX.
Bronze Telly, 2018
Corporate Image, "Rolling" TV Commercial
Bronze Telly, 2018
Craft Directing, "Rolling" TV Commercial
Gold Addy, 2018
Art Direction - Campaign Energy Goes Far
Gold Addy, 2019
Video Art Direction “Rolling”
Gold Addy, 2019
Integrated Advertising Campaigns - Consumer Campaign - Local Energy Goes Far
Silver Addy, 2019
Art Direction - Single EnergyGoesFar.com
Silver Addy, 2019
Video Editing “Rolling”
Slver Addy, 2020
Integrated Advertising Campaigns - Consumer Campaign - Local Here for Good
Six-Star Review
“We truly appreciate Red Six Media’s support and insight. Honestly, we view them as much more than just an agency who conducts an ad campaign. They are valued advisors and strategic partners in our entire public affairs and communications effort.”
Stephanie Cargile
Public & Government Affairs Manager,
ExxonMobil Baton Rouge
