CASE STUDY > AGILIFY
Seek. Solve.
Transform.
An award-winning rebrand and website launch for a transformative boutique consultancy.
The Opportunity
Solutions can feel like their own problems.
Business processes are complex and interconnected, and one wrong step can cause major disruption. (Any Six Sigma Black Belts in the house?) So it’s no wonder most people don’t look forward to change management. Agilify wanted to alter the perception of business transformation into something that can inspire and energize executive decision-makers across a range of public and private industry sectors.
THE INSIGHT
Finding joy in solving complex puzzles.
Through our interactions with the Agilify team during the Discovery process, we realized that they actually loved the work of figuring out how to solve their clients’ biggest challenges — and their passion for puzzles was contagious! We knew that if we captured that energy, we could develop a brand identity that sparked interest, created connections, and facilitated meaningful conversations.
Paired with an active-voice messaging system that invites partnership and rallies audiences to confront their biggest challenges, the new brand came to life on sales collateral, presentation templates, and finally on a brand new website that let Agilify realize its potential.
HOW WE MADE IT SIXY
Tangrams for brand transformation.
By building the brand around Tangram shapes, we introduced brand elements that are simple but modular, playful but organized — tools for imagining your way into order. We arranged these shapes into geometric icons representing services and industries, which were then color-coded to make the system even simpler.
How we made it sixy
Tangrams for brand transformation.
By building the brand around Tangram shapes, we introduced brand elements that are simple but modular, playful but organized — tools for imagining your way into order. We arranged these shapes into geometric icons representing services and industries, which were then color-coded to make the system even simpler.
Paired with an active-voice messaging system that invites partnership and rallies audiences to confront their biggest challenges, the new brand came to life on sales collateral, presentation templates, and finally on a brand new website that let Agilify realize its potential.
CREATING HAPPINESS
Let’s conquer new markets.
With its new brand identity, Agilify now has everything it needs to expand into new markets with confidence. In a world full of jargon and technicalities, Agilify’s audience knows their business is in the hands of people who will make the process simpler — and a little less scary.
We at Red Six Media had a lot of fun playing with tangrams throughout the design process. We even hid a little Easter Egg somewhere on the site. Check it out for yourself, and let us know when you find it!
