CASE STUDY > PARTY TIME
Fun For All Times
A decade of celebrating sales records and beating the national competition.
The Opportunity
The local darling vs. national and online chains.
Party Time, a beloved local store with over 40 years of history, specializes in providing a wide range of party, baking, and costume supplies. Known for its extensive selection and personalized customer service, Party Time has been a staple in the community, helping customers create memorable events and celebrations. But how could we help them compete in a market crowded with national brands and e-commerce giants?
THE INSIGHT
Moms are celebration heroes.
Our research into retail consumer behavior revealed that Party Time’s unique strength was its carefully curated products and hands-on customer service that national chains and online giants can’t replicate.
We also recognized that moms are often called upon to become “party heroes,” responsible for making special events more personalized and memorable. Our creative direction sought to both celebrate and empower these moms as they turn every occasion into an unforgettable experience.
HOW WE MADE IT SIXY
Meet the
Mom-ettes.
Building on the big insight, we developed a campaign featuring three archetypical moms, each enacting the spirit of a different kind of celebration hero. Lovingly known as the “Mom-ettes,” these moms sing Party Time’s praises (literally) capturing the essence and excitement of each season and showing how Party Time products can bring your celebration to life.
CREATING HAPPINESS
Party Time broke sales records. Party City went broke.
Party Time had back-to-back years of record-breaking sales on the heels of the Covid-19 pandemic. In fact, in our time working together, a major national party chain just down the street shut its doors, while Party Time has never been stronger.
2022–2023:
Campaign results worth celebrating.
Our comprehensive approach to brand-building through storytelling, print media, social and digital advertising, and video helped elevate a historic Baton Rouge company to even greater heights.
TOTAL IMPRESSIONS
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TOTAL CLICKS
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WEB EVENTS / CONVERSIONS
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Best of Show Overall
"Brandi & Gage"
ADDY Awards (2018)
Bronze Telly
"Rossy Turns 7"
Telly Awards (2025)
Six-Star Review
“I’ve had the pleasure of working with Red Six Media for over 14 years, and they consistently deliver exceptional ideas and creative themes for everything from in-store signage to commercials and print ads. One of my all-time favorites is the Mardi Gras commercial they brought to life – it truly stands out. I also appreciate how they take a strategic approach, developing a comprehensive plan for the entire year. Their expertise and attention to detail make all the difference.”
DONNA TRAVIS
Owner, Party Time
